When I was initially planning this post I was thinking of doing a simple OOTD of a really easy and comfy outfit combo, which perfectly fits into the ‘sports luxe’ trend that everyone is buying into right now. The main focus was going to be the bold slogan jumper from NICCE’s women’s hoodies collection, which features in this post and is now a firm favourite in my wardrobe, for those chilled out kind of days. However, when I started thinking about it, I wasn’t sure if just a ‘simple OOTD’ post was going to be interesting and engaging enough. When I first started this fashion blog, I wanted to write about outfit posts, ways to wear and new season trends, as I’ve always had a strong love for fashion and this is where my main interests lie. However, I’ve recently found that I’ve started to re think this. Why? Because frankly, I don’t know if just posting about fashion is enough anymore.
3,4,5 years ago, the fashion blogging market was a lot less saturated, it’s undeniable. As time’s moved on anyone and everyone seems to have started a blog, including me. I think it’s great, I’m loving blogging and I know myself and others find it to be an amazing creative outlet. But in a world where consumers want the quickest shopping experience possible, apps like 21 buttons and like to know it, the direct link swipe up option in Instagram stores (for those users with over 10k followers) or simply just tagging the brand in an outfit pic, seems to be a much easier and hassle free way for shoppers to find what they want, quickly. There isn’t the need anymore to read a blog post on your fave bloggers new outfit, because the likelihood is, they’ve already linked it all on their Instagram profile. So what is the point of reading a blog post on a new outfit? Well there isn’t much really! I have seen some great posts on ways to wear which I’ve really enjoyed, but then again, I’ve also seen the pictures from these posts on the bloggers Instagram page, and I can get the gist from the pictures alone- I can see that that dress works really well with both a denim jacket and a puffer jacket and it also looks great with over the knee boots or trainers. The point being is I just don’t think there’s often enough to grab people to go and read a whole post on it.
Hoodie- NICCE London
Sunglasses- Ebay UK
I recently listened to episode 14 from the podcast series ‘Keeping it candid’ by Sophie Milner and Millie Cotton which featured Chloe Plumstead, where they touched on this issue. They were essentially saying the same as above, that as a blogger now you need to offer more. You need to offer something that they can’t get elsewhere from any other fashion blogger, a concept which Chloe Plumstead has absolutely down to a T. She is an absolute writing genius and masterfully crafts these consitently amazing and thought provoking posts, which are then teamed with absolutely killer fashion imagery and it’s safe to say this is definitely working for her. If you want some writing inspo, definitely go and check out her blog at http://thelittleplum.co.uk.
I’ve also come to this conclusion from actually looking at my own stats. This month I posted the ‘Discovering My Style series’ which included three separate posts ‘Discovering My Style #1’, ‘Discovering My Style #2- With Rokit Vintage’ and ‘Discovering My Style #3’ which showcased three very different outfit posts. Whilst the posts have done well, they didn’t get anywhere near enough the same initial response as more personal and ‘meaty’ posts such as ‘Note to self: Don’t apologise’ and ‘Why dropping out of university was the best decision I ever made’ . These initial findings fall in line with the belief that maybe writing just about fashion styling and outfit posts is just not enough anymore!
So what does that mean for this blog? Do I need to write more personal posts and less outfit posts? Maybe…but I’ve decided I’m going to save that for another post, where I’ll go into more depth on the direction I want to take this blog in. For now, I want to ask you what you think? Do you think outfit posts still hold their merit, or do you think as fashion bloggers we need to adapt and change to stay current and give the readers what they want? Or…is it just about doing what we love?
Until next time,
*Disclaimer- This is a sponsored post in collaboration with NICCE London but all content and views are my own
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