March 15, 2018

Is the blogging market saturated? A topic that is a big focus for me at the moment. I’m currently working on my final year dissertation, which focusses on how to have a sustainable career in fashion blogging, and is something that I hope will be a helpful and informative piece of research for new and existing bloggers once finished. One of the main parts of my dissertation is researching the ‘threats’ to traditional blogging and  market saturation is directly linked to this. So instead of waiting until my research is complete, I wanted to write this post to express my initial thoughts and hopefully provoke a discussion from others. I also recently wrote a post titled ‘Is JUST an outfit post enough‘ which features similar themes to this post, so definitely go and check that out if this topic interests you.

So…onto life’s (or a bloggers) big questions- Do you think the blogging market is saturated? Do you think theres room for more bloggers? Do you think it’s harder now for someone to start out as a blogger?


Cardigan- Urban Outfitters (sold out in green, linked similar)

Tommy Hilfiger T-shirt- Urban Outfitters (currently sold out)

Jeans- Urban Outfitters

Vans- Urban Outfitters

Sunglasses- Urban Outfitters

Tommy Hilfiger r/sack- Century 21 stores


Would you like to know what I think? To put it simply, Yes, I do think the blogging market is saturated. It’s so easy to set up a blog and because it’s so easy to get into, so many people are doing it. However, that’s not to say that people shouldn’t be encouraged to start up blogging because there will always be a space on the internet reserved for you and your blog.

But…the big but, I do think it’s becoming harder to make a career out of it. With the increase of bloggers who are turning their once hobby into a successful and profitable career, many more are now wanting a piece of that. Now, I’m sure some people will be reading this and thinking ‘oh but you should blog for fun, you should blog for you etc’ and yes you should, but some people also see it as a career path that they would like to pursue and that should be respected. I see a lot of other bloggers saying if you start off blogging for that reason than you will never succeed, but I would have to disagree with that. Blogging is an ever growing industry and if you work hard enough and have a strategic plan in place, then there is no reason why you can’t try to make a career out of it. There are no guarantees, like with all businesses, but it is possible as there are many bloggers who are living proof of this. You just have to ask yourself, if someone was offering you money to post on your blog, would you not take it? If it was relevant to my style and readers, I know I certainly would…

Having said this, I do believe that for those people out there that are aiming to make a career out of it, it can be extremely challenging and for me, it’s about doing it well. The market is undeniably saturated, so it’s more important than ever to make sure you stand out and fall in that top % of bloggers who are killing it. This can be a challenge and there are definitely methods and steps you can take to up your game, but I think I’ll save that for another post as that could be a long one…

Oh and incase you were wondering, I personally fall somewhere in-between blogging as a hobby and blogging for a career. I set up this blog because I love fashion and I’ve wanted to set one up, as a form of creative outlet, for years. However, I also set this blog up as research towards my dissertation and therefore I have a vested interest to make it successful, whatever the definition of this may be. I just wanted to make that clear so you know where I currently stand on a personal level…


Until next time,




(All photography in this post was taken by Adrian Stanley Photo,  check out his Instagram page over at

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  1. Dominique says:

    I agree that the blogging world is oversaturated and that wanting to make a career as a (on your own without being affiliated to a bigger company) blogger is getting harder and harder. Therefore it’s actually interesting to see the discussion around whether it’s ‘ok’ to start blogging with the intention to make it your job as apparently the factor of fun should be the initial instigator, while, you know, I think most people WANT to make blogging their job as it looks FUN or at least better than other job opportunities, so to make a clear dichotomy between earning money and fun is very black-and-white thinking or a narrow narrative of what ‘good’ blogging or a ‘good’ blogger should entail.

    Also, to get back to the saturation part, I guess what many people/bloggers are annoyed with a large percentage (or the percentage that gets covered most) who use a cookie cutter formula, continuously creating similar content -as it’s proved successful for other ‘big’ or ‘career bloggers’- which only further saturise the market or the label of blogger and potential opportunities for those who want to ‘fight’ for their position (either as they deem themselves not fitting within these mainstream flows or they feel their unique position is robbed or they are copycatted and not credited for their work).

    So yeah… Good luck with your dissertation! It sounds very interesting!


    • robyn says:

      Some great points there thankyou! And I totally agree that newer bloggers following a similar model to successful bloggers will only make the market more saturated! It’s definitelt an interested dissertation topic which I’m enjoying researching into xx

  2. ashton says:

    Firstly love the style and secondly it is hard to make it your career. Some many people are fighting for the same thing. some times i wonder if i should just stop but a part of me wants it so bad

    • robyn says:

      Thankyou so much! I agree and there are lots of people fighting for the same thing but again there’s probably only a certain % of those doing it extremely well! Don’t ever give up on it if that’s what you want to do lovely!! Gotta chase that dream xx

  3. Sophie says:

    Such an interesting post! I can’t wait to see more posts about this as you progress through your dissertation! My blog exists for similar reasons to you, I enjoy it and am happy with it as a hobby but I’m also invested in it enough to want to make it more than that. I think that the markets pretty saturated but no more so than other career paths like music, acting or writing generally.. there are some careers that will always be more sought after than others- x

    • robyn says:

      So glad you enjoyed it lovely! It sounds like we’re on a similar wavelength then! And yes you’re definitely right, just because it may be saturated doesn’t mean it’s any more saturated than other sought after professions and is definitely still possible to succeed in! Xx

  4. Sandra says:

    I’m really looking forward to reading more on this subject having set up a new blog and hoping to make it work for me in the future!!! Keep up the good work!

    • robyn says:

      Thankyou and I’m really glad you enjoyed the post! Make sure to subscribe so you stay up to date with my new posts on this! And I hope you’re blog goes well! Xx

  5. This was a really interesting post! I am a fairly new blogger having only set my blog up at the end of December 2017, I never set my blog up with the idea that it would be my career and I wouldn’t want this but I agree that a lot of people are trying to make a career out of it! I think sponsored posts are probably harder to come by now for bloggers because of how many of us there are and yes if a brand I loved offered to work with me I definitely wouldn’t turn it down but for me it is just a hobby! I think because the blogging community is so big there is always someone you can ask for help/guidance if you’re struggling too which is a really good thing, all the bloggers I’ve spoken to are really nice and always willing to help!

    Jess //

  6. This is such an interesting subject, it quite falls under the same theme as your “is just an OOTD post enough” blog post (yup, you can tell i’m loyal follower of yours haha)

    First of all, I’d like to say that I totally agree with Dominique ! So many people now think that there’s only one way to make it big, to the point where you find them following the path of successful bloggers à la lettre like we say in french. And that’s where it becomes boring and over saturated. what I think they don’t understand is that the ones that had set the path to make blogging and fashion blogging more specifically a successful career and turn it into a full time job (I’m talking mega-influencers who are scoring big right now) just followed their gut since the beginning, they didn’t have any guide or a fast way to achieve over night stardom, they were just talking about things that passioned them and they were documenting everything the way they taught was best. This doesn’t mean that it’s the only way to do it.

    And to answer your question, no, I don’t thing that the blogging world will ever be saturated, as long as people wanting to start this journey embrace their individuality, their uniqueness and let their creativity take the lead. Everyone’s personality is different, and each and every person has something different to bring to the table, there’s basically enough room for everybody to add their two cents !

    I hope I wasn’t rambling this whole time ! I’m loving these subjects honestly.

    Good luck with your dissertation !

    • robyn says:

      It’s definitely an interesting one! Haha love that you’re up to date on my posts thankyou!! Yesss definitely, successful bloggers now were just doing what they loved and grew as the industry started growing but as the industry is becoming more established you’ll naturally start to get people aspiring to make that a career! And I definitely believe there will always be room for everyone and every blogger is unique to one another xx

  7. Cassandra says:

    I think the key difference here is consistency. There are over 1.8 billion websites on the Internet right now, but there are less than 200 million active websites. It IS easy to start a website, but it is a lot harder to manage it and to put a constant amount of time and effort into the design, content, marketing, SEO, and with engagement. This is perhaps why some might think that unless you go into it with the intention to make a career out of it you won’t make it? Either way I think so long as a blogger is true to their voice and who they are, and do their best to create the best product that they can they can find an audience amongst the 4 billion or so internet users out there. With an active, engaged audience you can build a personal brand that can then become profitable.

    • robyn says:

      Some great points here girl and I’d definitely have to agree with you! It’s about finding your niche, being consistent, working hard and staying true to you! Xx

  8. MJ says:

    I had actually never thought of blogging like that before. Whilst it’s lovely to think of as a career, l feel like l have other career interests but started blogging because l love writing and needed a platform where l can write and engage with others with the same passion as me. I think it’s an interesting dissertation topic and something that a lot of people would not research. It was great to read your thoughts Poppy. Thankyou!

    P.s. your blog is absolutely beautiful!

    MJ Xx

    • robyn says:

      It’s definitely an interesting topic! I think as bloggers gain more influence and brands start to recognise this the industry will continue to grow and that will mean a lot of people will start to want to get involved in this! But blogging in general is an amazing creative outlet and I’ve learnt so much from it already and there will always be room for everyone to set up a blog on the Internet! Just for those wanting to make it a career, you could say it is definitely harder! But yes definitely a really interesting one, Thankyou for reading! Aw and thankyou so much lovely that’s so nice, heading over to your blog now! Xx

  9. Hello Lovely

    This is a great post & something that needs to be addressed, I started out blogging as a hobby and i’m more than happy to continue keeping it this way but accepting everything that comes with it, It can be very challenging and I sometimes let it get the better of me but I just sit back and think ‘ do it for the fun of it’ as soon as the passion starts to leave (which I doubt it will) then that’s when it will stop…

    But like you said for anyone looking to do it, just because it seems easy it’s not and there are no gaurentees you’ll make your mark successfully as a career

    Loved this

    Becky – www,


    • robyn says:

      Hey hunny! thank you I’m glad you enjoyed it, I think you’ve definitely got the right attitude towards it! You need to be doing it for the right reasons else it will take the fun and passion out of it. It will be interesting to see which way the industry goes! xx

  10. Siya says:

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  11. Olivia Faith says:

    I have a funny relationship with the term “You shouldn’t start blogging to create a career out of it”. These days, I think that’s incorrect. I think at the beginning bloggers had no idea that their passion projects could become a successful career path, so there was no original intention behind it. But I think NOW more than ever, if you want to make a career out of blogging you HAVE TO begin it with your mind set on the long term or a strategic plane as you said. Otherwise I feel like if you treat it as a hobbie, it might always be. Instead, if you treat t like a career you are passionate about and driven to, it can be just that!
    I feel like saying “You shouldn’t start a blog for it to be a career” is somewhat dismissive to the girls who are passionate about it being their careers. So I say GO ON GIRL! Treat your blog like it’s your EVERYTHING and make it work for you. Don’t be in it for the money, but be in it to do what you love as your job, which we are all entitled to do!
    I also think blogging has become increasingly difficult for those gals starting out now thanks to the algorithm as well. I often say I would love, love, LOVE to see how some of the top bloggers that we know and love would cope with this shift if they were starting out now alongside with us! I think the definition of a successful blogger is going to change drastically because of the algorithm. So we will soon see how that all pans out!
    Anyways, this is the longest comment ever, but I am SO passionate about this topic and could talk for hours 😂❤️ Loved this post babe, as usual x

    • robyn says:

      GIRLLL I don’t think I could agree anymore with EVERYTHING you’ve said and we are 100% on the same wavelength! Everyone should be entitled to try and make blogging their career if they want to and I definitely agree that you have a better chance of being successful at that if you’ve got that mindset from the get go as you’ll have a more direct approach and goals to work towards!! And yesss how annoying is that dreaded algorithm! But I’m actually starting to get some fab brand collaborations, despite having a much smaller social following than larger bloggers, so I think brands are definitely starting to tap in to using ‘micro influencers’ which is SO positive. But yeah, I’m so excited to see where it all goes and it is genuinely such an interesting dissertation topic!! We definitely need to go for a coffee asap to continue this chat!! thanks for all the support as usual my hunny xxxxx

  12. Hello Robyn, this is such an interesting dissertation topic. When I started out blogging I was desperate for a creative outlet because I am passionate about what I love. However, with time I began to drift towards the concept that I can make a living out of my hobby(isn’t that everyone’s dream?)

    Answering your question, I feel that starting a blog now is harder and both easier. It is harder because the competition is steep and you must stand out and be consistent in publishing quality content. It’s easier because a lot of things have been simplified and there’s a lot of bloggers out there to assist and give you tips on how to succeed and do better, which are things pioneer bloggers didn’t have. They had to learn all they know through very trying experience.

    Whenever you can, I’d love to have you over at my blog

    • robyn says:

      Such an interesting topic! I feel like we’re both in a similar position and I 100% agree with you it’s definitely both easier and harder now! it’ll be really interesting to see how the industry develops xx

  13. Like with most things popular, it does get oversaturated. However it shouldn’t stop people from doing it. It’s a hard place to penetrate, but with the right motivation and hard work, it’ll be okay! Just hope people don’t lose focus on why they started in the first place ^^!


    • robyn says:

      Yes I completely agree with you! A lot of industries are saturated but that doesn’t stop people working hard and succeeding in them so blogging is no different! and yes I think the passion needs to be there! xx

  14. Jess says:

    For me, & I started in 2012 I think it’s a tricky thing to balance (authentity with ‘making it’) and it’s also a catch 22 especially with blogging and vlogging. Vlogging is crazily over saturated but is also now becoming an extra financial stream for bloggers because in my opinion blogging is harder to make money at than vlogging because as content consumers video is the more popular format.

    In terms of whether you can make either a career I think the answer is yes to both and relatively quickly if you actually stick to the tried and true methods – say yes to all brands, flatter them all, stick to the trends they want you to wear and do Zara hauls etc but I don’t see that as having longevity because none of it is truly original.

    Is the market oversaturated? Yes. Is most of it original and actually interesting? Not really, but bloggers and vloggers are like great background noise. As influencers we want to keep up with the Joneses of influencers make sure we have the same styles in our closets and a never ending rotation of looks to impress our peers with so it’s not like the demand isn’t there because it is but again does it have longevity? I don’t think so in it’s current incarnation.

    I think as consumers it will come to a point where we need more honesty in the market and fresh ideas will gain more traction (whether they keep original is up for debate) than repeated ideas and trends but I think for your study’s sake, anyone can still become a blogger. even if you follow every letter of the blogger bible and abide by the rules and placate every brand, a little piece of you will always come through. That persons individual energy is enough to gather a unique and loving audience, for how long is uncertain but the potential is always there.

    As for oversaturation hell yes! currently but there is always room to make positive and transformative change within the market. So why shouldn’t creatives take a stab at making their own space in that area?

    • robyn says:

      Girl!! Thankyou so much for leaving this comment and I am 100% with you. It’s such a complicate market at the moment for monetising and being successful in but it is totally do-able, it just won’t necessarily happen for everyone! I think it will be really interesting to see how the market develops in the next few years but what I’m pretty certain on is that any bloggers looking to make it a sustainable career will 100% have to adapt and stay ahead to make sure they remain relevant. xx

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