Is the blogging market saturated? A topic that is a big focus for me at the moment. I’m currently working on my final year dissertation, which focusses on how to have a sustainable career in fashion blogging, and is something that I hope will be a helpful and informative piece of research for new and existing bloggers once finished. One of the main parts of my dissertation is researching the ‘threats’ to traditional blogging and market saturation is directly linked to this. So instead of waiting until my research is complete, I wanted to write this post to express my initial thoughts and hopefully provoke a discussion from others. I also recently wrote a post titled ‘Is JUST an outfit post enough‘ which features similar themes to this post, so definitely go and check that out if this topic interests you.
So…onto life’s (or a bloggers) big questions- Do you think the blogging market is saturated? Do you think theres room for more bloggers? Do you think it’s harder now for someone to start out as a blogger?
Cardigan- Urban Outfitters (sold out in green, linked similar)
Tommy Hilfiger T-shirt- Urban Outfitters (currently sold out)
Jeans- Urban Outfitters
Vans- Urban Outfitters
Sunglasses- Urban Outfitters
Tommy Hilfiger r/sack- Century 21 stores
Would you like to know what I think? To put it simply, Yes, I do think the blogging market is saturated. It’s so easy to set up a blog and because it’s so easy to get into, so many people are doing it. However, that’s not to say that people shouldn’t be encouraged to start up blogging because there will always be a space on the internet reserved for you and your blog.
But…the big but, I do think it’s becoming harder to make a career out of it. With the increase of bloggers who are turning their once hobby into a successful and profitable career, many more are now wanting a piece of that. Now, I’m sure some people will be reading this and thinking ‘oh but you should blog for fun, you should blog for you etc’ and yes you should, but some people also see it as a career path that they would like to pursue and that should be respected. I see a lot of other bloggers saying if you start off blogging for that reason than you will never succeed, but I would have to disagree with that. Blogging is an ever growing industry and if you work hard enough and have a strategic plan in place, then there is no reason why you can’t try to make a career out of it. There are no guarantees, like with all businesses, but it is possible as there are many bloggers who are living proof of this. You just have to ask yourself, if someone was offering you money to post on your blog, would you not take it? If it was relevant to my style and readers, I know I certainly would…
Having said this, I do believe that for those people out there that are aiming to make a career out of it, it can be extremely challenging and for me, it’s about doing it well. The market is undeniably saturated, so it’s more important than ever to make sure you stand out and fall in that top % of bloggers who are killing it. This can be a challenge and there are definitely methods and steps you can take to up your game, but I think I’ll save that for another post as that could be a long one…
Oh and incase you were wondering, I personally fall somewhere in-between blogging as a hobby and blogging for a career. I set up this blog because I love fashion and I’ve wanted to set one up, as a form of creative outlet, for years. However, I also set this blog up as research towards my dissertation and therefore I have a vested interest to make it successful, whatever the definition of this may be. I just wanted to make that clear so you know where I currently stand on a personal level…
Until next time,
(All photography in this post was taken by Adrian Stanley Photo, check out his Instagram page over at https://www.instagram.com/adrianstanleyphoto/)
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